Home Inspection Business |

Home Inspection Business – An Overview

Why Are You Here? If you are reading this site, chances are that you fall into one of three categories. You are thinking starting a home inspection business, You have begun the process of starting a home inspection business, You are currently running a home inspection business. Each of you can probably benefit from this [...]

Facebook Marketing – Is it for you?

What is Facebook Marketing, and is it worth the effort? I get this question a lot. Obviously, we believe that it is worth the effort. Why?

Some Facebook Facts & Statistics

As a business owner, you are probably asking yourself the following question: is Facebook marketing worth the effort? Obviously, we believe that it is worth the effort. However, to help you decide, we have assembled 9 important facts about Facebook that may convince you of its value for obtaining clients:

Web Site Marketing For Home Inspectors – New Article Series

As of late, we have been getting a little feedback with respect to topics that you would like to see. One that appears consistently involves the theme of web sites and overall web site marketing. Many of you are new to the world of the Internet. Really new. We commonly get Do I even need [...]

Whats in a Name?

What’s in a name? You have probably heard this saying over and over throughout your life, but have you ever stopped to think about what it means? The old adage leads us to believe that a name is relatively unimportant. Traditionally in marketing, the name or brand name was actually not that important. Generally one [...]

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The Blue Ocean Strategy For Home Inspectors

Filed under Business Resources, General Marketing by admin on April 15, 2010 at 11:28 am no comments

I was reading a great book on marketing the other day…..for the third time. The title is “Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant”. While I was reading it, it came to me that the core idea of this book is directly applicable to marketing a home inspection business.

The concept of the book is pretty simple. The authors view of marketing is that there are 2 marketing spaces. The “red ocean” represents a marketing space where all of the sharks are fighting each other for the same resources (hence the bloody water of the red ocean). The “blue ocean” represents an open uncontested market place. (more…)

Repeat Business – Don’t Forget Your Previous Clients

What About Our Previous Customers? Until now, we have talked mainly about marketing to new customers. However, we must also consider marketing to our previous customers as well. The easiest (and cheapest) client that you will ever obtain is a repeat customer. We live in a time when families may purchase 2 or 3 houses [...]

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An Introduction to Marketing II – Selling

The Final Step – Conversion Up to this point we have only talked about getting clients to make that initial contact. However all of this means nothing if you don’t convert the prospective client (aka. the prospect) into a client that retains your services. This process is called conversion. There have been volumes written about [...]

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Realtor Referrals – The Double Edged Sword

The first time that I was involved with marketing a home inspection business it was a fairly standard process that was not unlike what would be done when starting any business. We did some basic market research, and developed a marketing strategy. This was back in the early 90′s when the home inspection business in [...]

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